Design and material are not the only elements you should think about when you create your custom business cards. In addition to these two, you also have to consider the font you are going to use for your content.
When designing, it is crucial for your business card printing pieces to have the right font and at the same time the appropriate size. Your text should be not too small or too big for your print card. If it is too small, it would be difficult for your target audience to read your information.
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On the other hand, big letters just do not appear professional and with your limited space, it would be hard for you to cram all that information. Hence, there are standards that you have to adhere to help you create a distinguished business card without appearing like you do not know what you are doing.
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First off, there should be a balance in the sizes of your text in your address and contact information, and your names and title. When designing your text, be sure to have your address and phone numbers between 7 to 8 point sizes. Your name should be 1 point bigger than these two elements. That means that if your address is at 7 point, then your name should be 8. On the other hand, your title can either be 1 point smaller than your address text size or similar to it. Your company name in contrast to all these elements should be from 12 to 15 point sizes.
There is a reason for making these sizes standard ones. If you happen to use different sizes for all your elements, I would not be surprised if your marketing tool looked disorderly and untidy. It will only confuse your prospects and clients. The key is to keep your sizes consistent so that your content would not appear disorganized.
In terms of how large or small should you go with your text, your words should not be smaller than 6 point. Use 5 point if you put everything in capital letters. In your name, it should not be more than 11 point. The address has a maximum of 9 point.
You should also consider the type of industry you are in. Most professionals go for smaller sizes such as 6 to 7 point text, especially for their addresses. Then again, it is much larger when sales agents produce their business cards.
But be wary also of fonts that print particularly smaller than the average size. When you use these fonts, be sure to adjust your sizes 1 point higher so as not to make it difficult for your readers to see your text.
Standard Font Sizes In Business Cards